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创新创业思维模式(10)

来源：名资汇网 2018-05-27 18:13:22

Part 2. 战略

6、有竞争力的护城河

在古代，城堡通常都被护城河环绕着，护城河起到保护城堡的作用。

护城河越宽，城堡就能得到越安全地保护，因为这样敌人就很难攻破城堡;如果护城河太窄，便起不到太大的保护作用，因为敌人很容易就能穿越护城河攻破城堡。

在巴菲特看来，城堡就好比公司，而护城河就好比这家公司拥有的竞争优势。他希望自己手下的经理们都能不断地加宽城堡周围的护城河。

我非常喜欢上面那张图，因为它很清楚地解释了一家公司的护城河都有哪些。你会发现，Facebook在自己周围几乎构建起了图中所示的所有这些护城河：

高转换成本、网络效应和有效规模等。

在考虑竞争优势和策略的时候，一定要考虑你未来将构建起什么样的护城河，这一点很重要。因为它能让你的公司抵御住任何竞争者的入侵，从而获得长久性的胜利。

7、网络效应和临界规模

网络效应是指，当一个产品的用户数越多，该产品对用户的价值就越大，这反过来又能吸引更多用户使用该产品。

同时，该产品的价值跟用户数的增长成二次方关系，即著名的“梅特卡夫定律Metcalfes law”：产品的价值等于用户数量的平方。

没有什么业务的规模化扩张速度能比软件业务还快，也没有什么能比网络效应能更高效地为公司业务构建起安全的护城河。

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